¿Y si uno de los supermercados más grandes de España decidiera rediseñar el packaging de su producto griego estrella para hacerlo más sostenible? Este fue el reto planteado y esta la solución: un envase hecho con un nuevo biomaterial con base de hueso de aceitunas. Un packaging compostable que cierra el ciclo del producto de una forma muy mediterránea, preservando los paisajes y una forma de vivir únicas.
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What if one of Spain's largest supermarkets decided to redesign the packaging of its star Greek product to make it more sustainable? This was the challenge and this was the solution: a packaging made with a new biomaterial based on olive pits. A compostable packaging that closes the product cycle in a very Mediterranean way, preserving gorgeous landscapes and a unique way of life.
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What if one of Spain's largest supermarkets decided to redesign the packaging of its star Greek product to make it more sustainable? This was the challenge and this was the solution: a packaging made with a new biomaterial based on olive pits. A compostable packaging that closes the product cycle in a very Mediterranean way, preserving gorgeous landscapes and a unique way of life.
